Newsagents from all over the Country this morning received a letter from the GUARDIAN Head of Sales & Revenue / and News & Media boss Mr Robert Rattley, who informed everyone that the Guardian Newspaper Company had finally lost the plot by increasing the price of the Guardian and Observer newspapers from this coming Saturday January 12th by £1.60p a week.!

The price of the Saturday Guardian and the Sunday Observer goes up 30p to £3.20p, whilst the weekday copy of the Guardian goes up 20p to £2.20p, which sees a everyday customer now coughing up £17.40p a week!

Yes, we Newsagents have to be pleased with the pro-rata terms, BUT its obvious some loyal Guardian customers will walk away, the increase of £1.60p a week is plainly suicidal, but the letter goes even further to destroy the professional Newsagent!

Please help us to encourage subscription through your store!! Your support is essential to the future of our printed titles! What planet are these people on? Encourage subscriptions? and we’ll still pay you the 30 year old price of 1p handling allowance!! WE DON’T THINK SO Mr Rattley!

There have been times when we Newsagents have wondered whether its us who have it all wrong with the News Industry, but letters like this clearly underlines that some Publishers especially the Guardian Group lack the professional ability to succeed within the News Trade Industry.

WE have always said and the News Trade has been fully aware that the Home Delivered copy of all newspapers is everyone’s bread and butter winner, the day that is not the case then it will be alarm bells for everyone.

It’s certainly a sad day for everyone connected to the News Trade Industry!!